A human-centered approach to high performance communication for architecture + design leaders, looking for measurable improvements in client experience, presentation performance, and brand authority.
WIN THE ROOM IN 90 DAYS! (or it's free!)*
Built for design-driven brands where perception, trust, and presentation decide revenue:
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architects
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designers
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builders
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manufacturers
*If you don’t see measurable progress in 90 days, ETP will continue refining your communication system at no charge until you do.
PERCEPTION IS DESIGNED.
Experience is Intentional
Your firm’s next level doesn’t require louder marketing.
It requires stronger conversion in the moments that matter most:
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leadership communication
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client meetings
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design presentations
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proposal interviews
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We elevate how you show up in those moments so trust builds faster, decisions move sooner, and premium clients choose you with confidence.
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Experience The People was born from over two decades of luxury architectural + design sales experience so we understand the complexity of a relationship-driven industry where every conversation is high stakes.
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Experience The People exists for one reason:
To help architecture + design leaders communicate with the clarity, confidence, and connection required to win in high-stakes rooms.
Most agencies focus on what the brand looks like.
We focus on what the brand feels like—inside meetings, presentations, interviews, and client conversations where trust is built (or lost) in minutes.
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This is brand authority, built for the human experience.
No Other Agency Understands Architecture + Design
Like ETP.
People don’t remember what you said.
They remember how you made them feel.
This is not just a belief. It’s behavioral truth. And no one understands that more than the A+D community because you design the same way.
Emotional impact will always hold more weight than the experience itself. A concept supported by psychology where emotions powerfully shape memory. Now imagine applying that to your presentations when you want your client to invest in your vision.
ETP
Founded to Design Human Connection
THE SYSTEM
Human Connection by Design
We don’t believe connection is a personality trait.
We believe it’s a system and in architecture + design, it can be designed.
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Experience The People helps leaders communicate in a way that feels:
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natural, not scripted
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premium, not pushy
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memorable, not performative​
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We do it through a high-performance communication framework built on three pillars:
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WHAT YOU'LL ACHIEVE IN 90 DAYS
This isn't a promise. It's human nature.
Client Experience
​Results you’ll get:
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smoother decision-making
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more trust in meetings
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stronger follow-through
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increased retention + referrals
Presentation Performance
​Results you’ll get:
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higher approval rates
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stronger next-step momentum
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fewer stalled conversations
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improved win-rate
Brand Authority
​Results you’ll get:
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premium perception
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stronger pricing power
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increased influence in rooms that matter
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more inbound respect + opportunity
Built for the A+D community
Experience The People was created for a specific industry because in architecture + design, communication isn’t a soft skill.
It’s how trust is built.
It’s how decisions get made.
It’s how premium work gets chosen.
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We work with leaders and teams inside:
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architecture firms
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interior design studios
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design-build and construction leadership teams
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luxury showrooms + sales teams
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manufacturers and reps in the A+D ecosystem
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creative founders, principals, and experts selling high-value ideas.
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If your success depends on getting buy-in, you’re in the right place.​
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You’re a fit if your work requires you to:
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lead high-stakes meetings
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present design vision with authority
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win proposal interviews
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represent a premium brand in real time
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convert relationships into booked work
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Because in architecture + design, your reputation isn’t built only by what you create.
It’s built by how people experience you while you’re creating it.
YOU WERE TAUGHT TO CREATE.
Most creatives were never taught how to actually communicate their ideas. At most they were critiqued for their work but not their delivery. Your ability to communicate your vision is what gets the work approved, funded, and chosen.
Angela H. Legg
Practicioner | Founder
Angela is bringing over two decades of A+D luxury sales and services to help architecture + design leaders become unforgettable in the rooms that matter most.
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Her work sits at the intersection of human connection, performance, and sales psychology, because in today’s market, the difference isn’t who has the best idea…
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It’s whose idea is most memorable.
